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Category Archives: Business Value

4 ways Information Technology can hurt your business

Why Information Technology hurt your business

Love IT or hate IT, Information Technology is an integral part of your business. Depending on how it’s implemented, it can either spur more productivity and growth, or do exactly the opposite and result in downtime and stagnation. So how can you ensure IT is helping your business instead of hindering it? Here are four technology traps to look out for.

Broken Flow

To grow your business, boost profits, and create a valuable product that people will love, you need to develop an extreme amount of focus. Psychology refers to a process known as Flow, where the brain gets into a positive psychological state and people not only become incredibly productive and creative, but also perform at their best. They achieve both quicker and higher-quality results. In fact, a study by the global management consulting firm McKinsey & Company revealed that top executives were five times more productive when they were in a state of flow. So what does this have to do with IT? Technology that constantly breaks or malfunctions will prevent you and your employees from getting into a state of flow.

Distraction

Let’s face it, broken technology is a distraction for many small to medium-sized business owners and their employees. And between the daily onslaught of internal email, social media, and meetings, staff are already distracted enough. If you throw faulty internet connections and servers into this equation, it obviously makes the problem even worse. One researcher from the University of California even found that once an employee is interrupted from their original task, it can take around 23 minutes for them to return to it. That adds up to not only a whole lot of wasted time, but also wasted money. Do your business, yourself, and your employees a favor: get your technology working seamlessly, because it’s one less distraction for your staff to deal with. An MSP can help.

Lack of expertise

People are most productive when they focus on what they do best. If your staff is not equipped to handle your IT problems, they shouldn’t be dealing with them. And if Information Technology issues are killing your productivity on a daily basis, then your tech department is likely understaffed or not knowledgeable or effective enough to handle your problems. This is where an MSP can come in. MSPs focus on cleaning up IT issues for dozens of companies day in, day out. This is all they do, and that means they are specialists. So why not hand off the chore of technology to someone who knows what they’re doing? Then you can focus on what you do best: managing, leading, and growing your business.

Email

As already mentioned, email is undoubtedly a distraction that is a bane for many modern-day businesses. Email can consume you and your employees’ day if you let it. So doesn’t it make sense to try and get it under control? A few ways you can do that include checking your email only at specific times of the day, unsubscribing from email lists that you don’t often use, and signing up for email and spam protection with your local MSP – who can help you keep the unnecessary emails out of you and your employees’ inboxes.

If you’re interested in learning how an MSP can help resolve your technology problems, get in touch with our experts today. We have a staff of seasoned professionals who have the singular focus of making your technology run seamlessly. And we’re ready to help your business become more productive.

Common SEO tips and mistakes to avoid

Creating an effective search engine optimization (SEO) strategy for your business’s website is a must if you want to establish a solid online presence. While this concept is nothing new, it is often overlooked by businesses. They resort to crude SEO practices that, far from being efficient, actually get their website into hot water with major search engines. With that said, you need to avoid falling victim to these common SEO mistakes.

You skip the keyword brainstorming phase

This is perhaps the biggest mistake you can make in your website creation plan. By not spending time on researching relevant keywords from the start, you are missing out on the opportunity to potentially generate a large amount of traffic. Without a comprehensive keyword list in hand, you will find it hard to add more keywords as your website grows and gains more authority.

Your content has too little or too much text

There’s no fixed formula when it comes to the length of your content – the number of words can vary greatly depending on your audience and the type of your website. The general rule of thumb, however, is to write content that is valuable for your visitors. Make sure your pages only contain relevant information, and don’t try to cram text just to put more copy on the page, because search engines will have a hard time identifying relevant content.

You’re using black-hat SEO techniques

It may be tempting to go after cheap practices that promise quick results, also known as black-hat SEO techniques. These methods include keyword stuffing, hidden keyword text, link buying, and so on. Some of these techniques may actually work, but only in the short run. Search engines are aware of black-hat schemes, and are continuously improving their algorithms to weed out websites that don’t abide by their guidelines to deliver the best user experience. So it’s best to focus your efforts on building a clean and stable SEO strategy.

You’re expecting quick results

Success doesn’t come easy in the SEO world. Ranking high in search results necessitates spending a substantial amount of time and effort. Don’t expect to earn a position on the first page of search engines immediately or overnight, because it will likely take months to see results. Be patient, and focus on creating great content and abiding by SEO best practices.

You’re not using blogging as a strategy

Most businesses don’t really have the chance to update their website often. Why? Because they can’t really update their “About Us” or their service pages as frequently as they would like – so their websites are just going to stand there dormant and outdated. The problem with this is that search engines don’t like inactive sites. If you have a blogging strategy, however, you have the opportunity to add a page, or pages, to your site at least once a month, if not once a week or better yet daily! The more new pages you add to your website, the more chance you have of getting higher rankings, which translates into more traffic and more leads.

Your website has an inefficient structure

Without a good website structure strategy, you’ll have a hard time trying to organize new categories, as well as information and promotional pages. Having a bloated and scattered site structure won’t do you any good when it comes to SEO, because you’ll only make it harder for visitors to navigate around your website.

You’re not going responsive

Search engines are now taking responsiveness into account when determining rankings. A responsive website adapts its page layouts to fit all screen resolutions and sizes, whether it’s being viewed on a desktop computer, laptop, tablet, or smartphone. You can greatly enhance the user experience and decrease bounce rates (the percentage of visitors who leave the website after visiting only one page). So if your website is not mobile-friendly, then it’s time to seriously consider a responsive design.

There are so many factors involved in search engine rankings, some of which are beyond your control. The important thing is to avoid making these SEO mistakes, and you’ll be on your way to online success. Want more SEO tips and techniques to add value to your business? Get in touch with our experts today.

Posted in Business Value – ROI, Why MSP Services Matter, General Articles A | Tagged Blogging, Business Value, keywords, responsive, Search Engine Optimization, seo, seo mistakes | Comments closed

Is-IT-adding-to your business value?

We all know IT plays a valuable part in your company’s operations, but is it possible to quantify that business value? By asking your IT guy the right questions you should be able to get an idea of what they are adding, or subtracting, from your business’s value. Whether your IT is handled in-house or through a Managed Services Provider, here is some advice on what you can do to help determine its business value.

Don’t accept metrics

IT people love using metrics to show how they are contributing to your business. The problem is most of these metrics don’t show you anything. Sure, high uptimes sound great and low mean-time resolutions are probably a good thing, but how do these impact your business? Don’t arbitrarily accept these as signs IT is contributing to the value of your bottom line. Dig deeper and get an explanation as to why these metrics matter. There is a reason your IT department wants you to see these metrics, but it is important to have them explain it.

Ban “tech speak”

There was a time in the world when it was impossible to avoid “tech speak”, but that era has passed. Your modern-day IT person should be able to explain just about everything to you in plain English. Realistically, if they are doing a good job, they should want to share that information with you in a way you will understand easily. If you find your IT department relying heavily on “tech speak”, chances are there is something they don’t want you to know about.

Make sure your IT provider understands business goals

If you want your IT working for you and adding value to your company, then those responsible for it have to know what your goals are. It is then, and only then, that they will be able to manage your technology with these goals in mind. Too often companies assume their IT provider knows what their priorities should be, founded on company principles, but the reality is that the contractor will operate on the basis of what it thinks is best. These two entities pulling in separate directions can hurt your business in many ways. By making sure your IT department – again, whether in-house or outsourced – is pulling in the same direction as everyone else, technology can add a whole lot of value to your company.

Meet with your IT provider often

It doesn’t matter if you have in-house IT or use a Managed Services Provider, you should be meeting with them on a regular basis to understand what they are doing. There is no need to banish them to some dark corner of the building, or only summon them when something breaks. By incorporating them into the operations process and maintaining open lines of communication, you are likely to see things in your office run a whole lot more smoothly. Not only will you get a better understanding of how IT is providing value to your business, they will gain a deeper appreciation of how your company operates. This will help both sides understand how the other operates, and enable you to find new ways to help each other.

Listen to IT recommendations

Chances are that whoever is handling your IT has numerous different ideas on how your company can use technology to decrease costs, increase productivity, and become more profitable. You would be foolish to not at least consider what they have to say. One of your company’s most valuable assets is technology,and your IT department should be up-to-date on what improvements can be made. There could be nothing more valuable to your company than an IT department proactively finding ways for you to get ahead of the competition using technology.

Is IT hurting your business value? Want to instead use it to drive increased bottom-line profits for your company? Contact our technology experts and find out how we can help.

This entry was posted in General Articles A and tagged business goals, Business Value, IT, metrics, tech speak, value. Bookmark thepermalink. Both comments and trackbacks are currently closed.

Is IT adding to your business value?

We all know IT plays a valuable part in your company’s operations, but is it possible to quantify that value? By asking your IT guy the right questions you should be able to get an idea of what they are adding, or subtracting, from your business’s value. Whether your IT is handled in-house or through a Managed Services Provider, here is some advice on what you can do to help determine its value.

Don’t accept metrics

IT people love using metrics to show how they are contributing to your business. The problem is most of these metrics don’t show you anything. Sure, high uptimes sound great and low mean-time resolutions are probably a good thing, but how do these impact your business? Don’t arbitrarily accept these as signs IT is contributing to the value of your bottom line. Dig deeper and get an explanation as to why these metrics matter. There is a reason your IT department wants you to see these metrics, but it is important to have them explain it.

Ban “tech speak”

There was a time in the world when it was impossible to avoid “tech speak”, but that era has passed. Your modern-day IT person should be able to explain just about everything to you in plain English. Realistically, if they are doing a good job, they should want to share that information with you in a way you will understand easily. If you find your IT department relying heavily on “tech speak”, chances are there is something they don’t want you to know about.

Make sure your IT provider understands business goals

If you want your IT working for you and adding value to your company, then those responsible for it have to know what your goals are. It is then, and only then, that they will be able to manage your technology with these goals in mind. Too often companies assume their IT provider knows what their priorities should be, founded on company principles, but the reality is that the contractor will operate on the basis of what it thinks is best. These two entities pulling in separate directions can hurt your business in many ways. By making sure your IT department – again, whether in-house or outsourced – is pulling in the same direction as everyone else, technology can add a whole lot of value to your company.

Meet with your IT provider often

It doesn’t matter if you have in-house IT or use a Managed Services Provider, you should be meeting with them on a regular basis to understand what they are doing. There is no need to banish them to some dark corner of the building, or only summon them when something breaks. By incorporating them into the operations process and maintaining open lines of communication, you are likely to see things in your office run a whole lot more smoothly. Not only will you get a better understanding of how IT is providing value to your business, they will gain a deeper appreciation of how your company operates. This will help both sides understand how the other operates, and enable you to find new ways to help each other.

Listen to IT recommendations

Chances are that whoever is handling your IT has numerous different ideas on how your company can use technology to decrease costs, increase productivity, and become more profitable. You would be foolish to not at least consider what they have to say. One of your company’s most valuable assets is technology,and your IT department should be up-to-date on what improvements can be made. There could be nothing more valuable to your company than an IT department proactively finding ways for you to get ahead of the competition using technology.

Is IT hurting your business value? Want to instead use it to drive increased bottom-line profits for your company? Contact our technology experts and find out how we can help.

This entry was posted in General Articles A and tagged business goals, Business Value, IT, metrics, tech speak, value. Bookmark the permalink. Both comments and trackbacks are currently closed.