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5 tips on Facebook reactions

Simply getting a ‘Like’ on your post is not enough anymore. It doesn’t give you any other useful data and you can’t immediately tell what people feel about your post. However, with Facebook reactions, you can be getting just what your company’s social media page needs. Reactions allow people to quickly express what they think about your post with five new emoticons. But how can you use this to get more exposure and engagement? Here are five tips for you to consider if you want to effectively use Facebook reactions for your social media campaign.

Ask your audience for reactions

Sometimes, audiences won’t know how to react to your posts. You can point them in the right direction by giving call to ‘reaction’ phrases like “Did you learn something new? Give us a ‘wow’ by hovering over that like button”.

As Facebook reactions are a relatively new feature, you can increase the total engagement of your posts by simply asking your fans to use one of the six available expressions on your post. This will not only increase your overall engagement and reach but will also give your fans the opportunity to learn about the new Facebook reactions.

Soften the blow of negative reviews

If your service ever experiences any technical difficulties, reactions can be a lifesaver. Back when there were no Facebook expressions, people would often resort to negative comments or trolling when they are unhappy with a particular post. This could lead to a toxic page environment and may encourage others to do the same or even unfollow your page entirely. With Facebook reactions, you can minimize the effect of negative reviews with a more innocent ‘angered’ or ‘saddened’ emoji. Overall, this looks better on your page rather than lines of nonsensical text in all caps.

Gain more visibility with your page

Commenting and reacting to other local pages on your business’s Facebook account increases your chances of being discovered by potential customers. And, as an added benefit, engaging with other local pages can encourage them to return the favor.

Use reactions as constructive feedback

Facebook reactions add an extra level of depth to measuring how well your posts are doing. Before, more likes would mean more engagement. But now, reactions show that people are invested in your content.

What’s more, you can now measure what people feel about your content. This allows you to tailor your next post so that it gets the most engagement. For instance, if you notice that people are leaving more ‘Haha’ reactions to your posts, then this could suggest that your audience engages with your posts if they see more humor included in your content.

Check out your competition

You should note that page posts are public and can be see by anyone, even those who haven’t liked your page yet. This also means you can review your competitor’s posts and find out how people are reacting to their posts. This is valuable information to gauge what type of content, announcements, or status updates work for your target audience. Or if you find that your competitor is only getting likes rather than reactions, you can try experimenting with creative posts to get people to engage with your content instead.

Facebook reactions create a new and exciting way for people to express how they feel about certain posts. While some social media marketers would not pay too much attention to this feature, focusing on reactions can give you an edge when it comes to measuring how your target audience feels about your service. So the next time you’re going to make a new post, consider some or all of these tips to make the most out of those Facebook emojis.

Need more advice on managing your Facebook page? Contact us today.

Can Google vs Facebook?

For a corporation as hugely successful as Google, it may seem somewhat surprising that when it comes to instant messaging and chat apps, the company has failed to make much of an impression. Facebook has dominated. But with free apps virtually destroying cell phone companies’ SMS revenue to become the communication method of choice, Google has decided it wants to take another shot at it. Google vs Facebook is back on. Not much information is currently available, but read on for what we do know. 

Chats apps: most of us are glued to them throughout the day. You only have to look at the hoards of sidewalk and public transport zombies to realize that. In the West the market is dominated by Facebook’s own Messenger feature, and WhatsApp which they acquired back in February 2014 for an eye-watering $19 billion. Look to the East and Japan, Thailand and Indonesia are mostly committed to Line while in China WeChat is the messaging app of choice, and has taken over lives to the extent that users can pay for everything from a coffee at 7-Eleven to a taxi ride with the app.

With such a potentially massive, and lucrative, market to tap into it’s not surprising that Google has decided to get back in on the action and are no longer content to sit on the sidelines. A recent report in the Wall Street Journal gives us a sneak peek into just how Google might be staging their comeback.

Google vs Facebook Comeback you say? Yes – remember Wave? Remember Google Talk? Even now Google’s current offering, Hangouts, has failed to set the instant messaging world on fire. Initially developed as the video calling and instant messaging function within Google Plus – Google’s answer to Facebook – Hangouts may have a core base of loyal fans but it consistently fails to feature among the most popular downloads in the Apple or Google app stores.

So what does Google have up their sleeve in an attempt to reverse their ailing chat app fortunes? Will the Google vs Facebook chat app war start? The WSJ’s piece reports that the company is developing an app that enables users to not only chat with friends and co-workers, but also with ‘chatbots’. These chatbots are designed to assist with queries and searches – and given that Google’s strength lies in searching the web to find relevant results (or answers) could this be the thing that differentiates them from their rivals?

Well, not quite because since the beginning of 2015, Facebook has been testing “M” – a semi-automated digital assistant within Messenger that combines manual human labor and artificial intelligence to answer users’ questions, find information and even book appointments. Google clearly wants to compete with Facebook as Google Plus, albeit unsuccessfully, demonstrates. And seeing as the company already has powerful search capabilities at their disposal this could give them the edge – particularly if they can fully automate.

As of writing Google hasn’t revealed a name for their chatbot-powered messaging app nor has any timeline been released. We are all waiting for the Google vs Facebook chat war to start. All we really know is that the AI boffins at Google have been working on the project for around a year. Until more details are made public consumers will just have to sit tight and see if the service does see daylight. And if it does whether it will be a viable contender in the battle for chat app supremacy or if like Hangouts it is destined to forever snap lamely at the heels of Facebook Messenger, WhatsApp, WeChat and Line.

Want to know how you can help your small or medium-sized business stay one step ahead of YOUR competition? Talk to us today about implementing IT solutions that really will give you the edge.

Will your business be disliked on Facebook? Whats the dislike button?

On Facebook, the number of likes your business page gets is currency. It shows authority and that your business is popular with customers. So, what would happen if suddenly a dislike button were released? How would that impact your business? You may have recently heard that a Facebook dislike button is in the making. Here’s what you need to know about this polarizing new feature.

For many years people have been clamoring for a dislike button on Facebook. But up until now, perhaps the world was not ready. According to research from Piper Jaffray and the Pew Research Center, the demographics of Facebook users have changed dramatically over the past decade. While 10 years ago the world’s most popular social media platform was frequented mostly by teenagers and early 20-somethings, today over 60% of Facebook users are over the age of 25. And you may have noticed that this change of user is reflected in the posts you likely see in your news feed. While users once posted more pictures of parties, now you’re more likely to see pictures of babies, news articles, or political stories.

So, why does this age difference matter? According to Facebook’s CEO, Mark Zuckerberg, he didn’t want the social media network to turn into a forum where “people are voting up or down on people’s posts.” This could quite possibly have been the outcome had Facebook introduced a dislike button while it had a younger fan base.

Will users be able to dislike your business?

It is highly unlikely this will happen. Remember, Facebook is a publicly traded company that aims to turn a profit. Advertisers and brands would not be too happy if their ads or businesses were suddenly disliked, and Zuckerberg is undoubtedly aware of this.

What’s the point of the dislike button then?

To clarify, Zuckerberg never directly came out and said Facebook is getting a dislike button. Instead, he said they are working on a new button that will express sympathy or empathy. And with a now-older user base that’s more likely to share emotive news stories or sad news about family matters, it makes sense for a button like this to be introduced now. Here’s what the Facebook CEO had to say about the new button: “Not every moment is a good moment, right? And if you are sharing something that is sad…like the refugee crisis that touches you…it might not feel comfortable to Like that post.”

Be wary of third party offers to download a dislike button now

Be aware that a dislike button is not available now. While you or your employees may see ads from third parties offering early access to the “dislike button”, do not be fooled by them. If you are tricked into installing or signing up for them, you could risk your computer being infected with malware.

Want more social media news and advice on how to manage your reputation online? Call us today to talk with one of our experts.

Posted in General Articles A, Internet – Social Networking and Reputation Management |Tagged Business,dislike button, Facebook, Malware, Mark Zuckerberg, Social Media | Comments closed

Facebook tips for more security and ease

These days, everyone is short on time. And whether you’re using Twitter, YouTube, or Facebook, you likely don’t want to waste valuable minutes trying to figure out how to use these sites beyond the bare minimum necessary. That’s why we’ve compiled a list of five lesser-known tips to make your Facebook experience more secure and convenient, so you don’t have to waste time searching for them on your own.

Know if you forget to logout

It happens to the best of us. You used a computer other than your own and are unsure if you logged out. So what do you do? No need to worry, Facebook makes it incredibly easy to find out which devices you’re currently logged in on.

Just navigate to Settings, Security and then Where You’re Logged In. From there, you can see all the devices you’re logged into, and logout remotely from any of them.

Save interesting articles for later

Have you ever noticed an interesting article in your news feed that you’d love to read, but don’t have the time to do so there and then? Have you tried to find that same article later with little luck? Never deal with this annoyance again. Many people are completely unaware that Facebook allows you to conveniently save articles for later reading.

To do this, click on the drop-down arrow in the upper right-hand corner of the article, and then click Save link. When you finally have a free moment to give the article a read, click on the Saved tab located under Favorites in the left-hand sidebar on the news feed page.

Export important event dates to your calendars

If you’ve ever missed a birthday or an event because you forgot to list them on your main calendar, this Facebook tip may come in handy. You can export all these important dates to your Google or Apple calendar.

To the left of your news feed, click on the Events tab. Navigate to the highlighted box at the very bottom of the right-hand side of the page, that reads You can add your events to…, and then click the Learn More link. This will take you to a page that explains how to export your events and birthdays.

Set alerts for new logins

Paranoid about someone hacking into your account? If so, you can easily set alerts to notify you right away if someone logs into your account from a new device.

Navigate to Settings, Security and then Login Alerts. From here, simply choose how you’d like to be notified of suspicious logins from new devices or browsers: by email, text message, or Facebook notification.

Lose the targeted ads

You may have noticed that ads of businesses you’ve visited on the web have somehow found their way into your Facebook news feed. This is by no means an accident. Like other websites that use targeted ads, Facebook uses cookies to determine which sites you’ve visited, and then shows you ads from those same sites.

If you’d like to turn ad targeting off, navigate to Settings and then Ads. From here you can change all the settings that determine the types of ads you see in your Facebook news feed. While there’s no way to completely turn off ads altogether, by changing your settings here you can make the ads you see more random and less personal. Essentially, your internet activity will no longer be tracked by Facebook cookies.

Interested in more Facebook tips? Want to learn how to leverage the social network to grow your business? Get in touch with our IT experts today.

Posted in General Articles C, Internet – Facebook News & Tips | Tagged, Facebook, login, news feed,  security settings, social network, targeted ads, Tips | Comments closed

Facebook dislike button

Facebook’s Button Pushing: What’s Not to Like?

 

 

By Peter Suciu  from http://www.technewsworld.com/story/82501.html

CEO Mark Zuckerberg on Tuesday revealed that Facebook may integrate some type of alternative to its ubiquitous Like button.

Facebook users have asked for a Dislike button for years, and the company now is preparing to launch a test of something designed to respond to that user demand.

The idea is not to transform Facebook into a forum where users could in essence vote up or down on particular posts — that isn’t the point, as Zuckerberg was quick to point out.

Instead, the idea is to provide a way for users to express emotions other than Like when posts may contain sad or disturbing news. The idea is to allow people to express empathy with friends and a greater range of emotional responses.

“It’s always been difficult to sympathize with someone’s misfortune on Facebook by ‘liking’ their post,” said Josh Crandall, principal analyst at NetPop Research. It creates an uncomfortable moment.

“Offering another way of communicating is great for users, and it’s also terrific for Facebook,” he told TechNewsWorld. “Now, they are going to be able to track multiple emotions — positive and negative — through a binary input. The implications of this are wide ranging: Users will be able to express themselves more clearly [in response] to suggested posts and other brand content.”

Not a Flame War Tool

Facebook has been wary of introducing anything to supplement the traditional Like button for years, but it apparently has reconsidered. Still, it is being careful.

“Despite the pent-up demand for such a capability, Zuckerberg explicitly said this isn’t going to be a Dislike button,” said Greg Sterling, vice president of the Local Search Association.

“Facebook is well aware of the havoc that would be caused by such a tool,” he told TechNewsWorld.

“There would be a tremendous amount of bile and snark expressed accordingly, especially toward companies and brands — advertisers that Facebook is trying to work with,” Sterling added.

More Nuanced Approach

Facebook will have to walk the line with caution as it rolls out any new option, and it no doubt will watch user responses very closely.

“It’s not clear yet what will show up, but it’s supposed to be a ‘more nuanced’ way to express emotions and thoughts other than Like,” suggested Sterling. “If things get out of control, and hostility or other negative sentiments are too widely expressed, then I’m sure Facebook would shut it down.”

Avoiding Flame Wars and Censorship

Facebook will have to ensure that its Like alternative isn’t used to exacerbate conflict on the network.

“Facebook has been paying more attention to online bullying, and the company must continue to refine how to promote healthy interactions,” said Crandall.

“If you think of the Dislike button like a muted stance on a topic or position, it’s easy to imagine that engineers can keep track of a negative signal and start to modify the way it’s distributed before flame wars erupt,” he suggested.

On the flip side the new button could help users police the Facebook community.

Facebook has been censoring content, in a way, based on user feedback, noted social media consultant Lon Safko. It has shut down white supremacist and other hate groups and content, for example.

Through a Like alternative, “Facebook is giving the power to the people to dislike content,” he told TechNewsWorld.

“All media has to have some ability to institute self-policing censorship,” Safko said. “I am not a fan of censorship, but I do support the ability to censor when the populace chooses what they think is appropriate for that specific media outlet.”

The new tool Zuckerberg alluded to may give Facebook users the right — and even the ability — to choose between offensive and appropriate content.

“It might create conflict between a poster and a reader,” acknowledged Safko, but it will result in a more open discussion.

4 biggest Facebook marketing mistakes

Social Network Social Media Office Desk Workplace Concept

Social Network Social Media Office Desk Workplace Concept

Facebook has made it possible for companies to take their online presence to the next level. It allows businesses to showcase their products and services to targeted prospects more effectively. Despite that, many businesses are struggling with Facebook marketing, having spent large amounts of money on advertising and not getting the results they want. With that said, make sure you don’t fall victim to these Facebook marketing mistakes.

Mistake #1: Treating Facebook like a one-way communication tool

The content you post on Facebook should encourage followers to express their thoughts. Think of it this way – Facebook is a social media network, which means that people use it to connect with friends and communicate with family members. They don’t want to be showered with advertising messages! Instead of speaking at customers, create dialogues that promote engagement and feedback. Try asking probing questions, sharing fun quizzes, or posting images and videos that get your followers talking. Remember that engaging content has a better chance of going viral and attracting more followers to your profile.

Mistake #2: Ignoring follower metrics

There’s no telling whether your content is going to appeal to your followers or not. All audiences are different, and the only way to find out what’s going to work for them is to head over to Facebook Insights in your admin panel. Take a look at the metrics there to determine if your posts are resonating with your readers. Some of the best insights include your top posts, where you can find the types of posts that rank high on the list (they can either be text, links, images, or videos). You can analyze the statistics and pick up things from there.

Mistake #3: Targeting ads poorly

It is true that Facebook has more than one billion active users. But guess what? Most of these people don’t want to see your ads! So don’t waste time and money to show them ads when you can use Facebook’s powerful set of audience targeting tools. Facebook allows you to choose potential ad viewers based on their location, age, education, interest, and more. You can easily weed out people who are unlikely to click on your ads. You can create multiple ad groups to be displayed at different times to various audience groups. This is a method to test and see which ones work best.

Mistake #4: Abandoning your audience

This is probably one of the worst things you can do. When it comes to Facebook marketing, consistency matters. People won’t be very impressed if they visit your page and see that your last post was a few months ago. When you post at regular times, on the other hand, your followers will get into the habit of expecting posts from you – they’ll even look forward to them if the content is really good! If you find it hard to stick to a schedule, try using tools that can automate your posting for you like Hootsuite.

If you’re not using Facebook to expand your online business presence, you’re missing out on one of the most powerful marketing tools out there. Want more tips on how to expand your business through Facebook? Get in touch today and our experts will be happy to help.

This entry was posted in General Articles C, Internet – Facebook News & Tips and tagged ads, Business, Facebook, Facebook marketing, metrics, Social Media. Bookmark the permalink. Both comments and trackbacks are currently closed.

Advertising on its way to Facebook Messenger

Advertising on its way to Facebook Messenger

SocialMedia_May11_CIf you enjoy being able to use Facebook Messenger without seeing endless advertisements, then prepare to be disappointed. It appears that those days are numbered, since the social networking giant has announced its plans to make the service ad-supported. Though the move will likely prove unpopular with regular users, it marks an interesting turn in the platform’s development and presents new marketing opportunities to businesses. Here’s what you need to know about the change.

As well as Facebook Messenger, which the company has definitively announced will feature advertisements, it looks likely that WhatsApp will also become ad-supported. Facebook acquired WhatsApp in February 2014 for $22 billion, despite the company only generating 2013 revenues of $10.2 million and overall making a net annual loss of $138.1 million. At the time, Mark Zuckerberg indicated that the company would not seek to monetize either service until they had reached a billion users, while WhatsApp founder and CEO said that the plan remained for the app to focus for several years on growth rather than monetization.

The latest announcements appear to signal a change in those tactics. While there has so far been no concrete decision on the form that advertising in either app would take, the intention appears to be for Facebook Messenger to test the water, with WhatsApp following its lead once a successful formula has been found. Executives have suggested that they wish to explore alternatives to conventional banner ads. They have also reinforced the message that the two apps, which seek to serve different purposes and audiences, will remain independent of one another.

The sheer number of users now communicating on the WhatsApp and Facebook Messenger platforms each month is testament to the value that Facebook could drive from placing advertisements on the services. Unlike its main site, which serves advertisements, the Facebook Messenger app currently makes no profit. Until now, WhatsApp’s only revenue stream has been the nominal $0.99 annual subscription fee it collects from users after a year’s free trial – and the service remains completely free in developing countries outside of Europe and North America. But for businesses, too, the potential of advertising on Facebook Messenger and WhatsApp provides exciting new marketing opportunities and the chance to interact more closely with both potential and existing customers.

Learn more about using Facebook and other networks – both for advertising and wider social media marketing – to grow your business; give us a call today.

This entry was posted in General Articles C, Social Media and advertising, Facebook, Facebook Messenger, monetization, Social Media, whatsapp. Bookmark the permalink. Both comments and trackbacks are currently closed.

Beware a drop in your Facebook page likes

SocialMedia_Mar30_AFor businesses using Facebook to promote themselves locally, nationally or even globally, your page like count is pretty much the holy grail. It’s arguably the most important metric you can use to get a handle on the reach of your posts and the effectiveness of, and return on investment, from your Facebook marketing efforts. Yet Facebook recently announced that business page owners would see a drop in their like count. Here’s what you need to know.

Facebook’s announcement means that since March 12 you may have seen a drop in the number of likes, or fans, attributed to your page. If you’ve been wondering what you did wrong to cause the drop, you can rest assured that it’s unlikely to be a result of ineffective marketing or unengaging content on your part. Rather, Facebook has been hard at work removing inactive accounts from the social network.

The kind of Facebook accounts affected by the move are those of deceased users whose friends or family have opted to have the profile memorialized. The page remains visible, but is clearly marked as in remembrance of the user and becomes a place for relatives to share memories. Accounts also affected are those whereby the user has opted to deactivate their profile and take a break from the site. In the case of deactivated profiles, if the user later returns to Facebook and begins using their profile again, the like will be re-added to your page’s count at that point.

In making this move, Facebook aims to ensure that the like count for a page more accurately reflects the number of active users who actually see and engage with the page’s content. There’s no denying that it is easy to become distracted by high like counts, when often the reality is that only a fraction of those users are the people you are aiming to target, or indeed real humans at all. The social network already filters out likes and comments for specific posts from those with deactivated or memorialized accounts, so this change simply represents an extension of this policy to the more visible metric of a page’s overall like count. From Facebook’s perspective, the move also helps it to deliver a better overall experience, since taking the bloatedness out of artificially inflated numbers helps users get a better idea of which pages are popular and which are most relevant to their needs and interests.

Businesses should consider Facebook’s shift a positive one, since it leaves you with a clearer perspective on the real audience your page is getting and removes the potential to be seeking false comfort from a high page count that doesn’t actually reflect the level of active engagement. The move has echoes of recent efforts by Instagram to flush out spam accounts from its system – some high-profile celebrities saw their follower counts drop by the thousands after these accounts were banished. Though the dip in Facebook page likes may continue for a further few weeks as more accounts are flushed out from the count, most page owners will notice only a small difference. If you suffer a more drastic drop, treat it as a wake-up call to try new tactics to deliver engaging content and organically drive a more genuine Facebook audience.

Need advice on how to build a social media audience and use it to generate leads? Get in touch today and see how we can help.

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Engaging Facebook posts for businesses

Facebook_Mar13_BBusinesses have used Facebook to reach their potential customers for many years, and it works well. Whether your goal is to build the reputation of your brand, boost sales, or find new customers, Facebook allows you to do all this with ease. But recently Facebook has decreased the amount of organic reach for pages. While you can pay advertising fees to make your posts visible to a larger audience, you can save on costs by improving the quality of your posts to engage your fans.

In recent months, Facebook has again changed its news feed and pages algorithm, which has resulted in decreased visibility for many companies’ posts. The good news is that you can re-engage with your fans by applying these simple tips to your Facebook posts.

Plan your calendar

You’ll want to devise a weekly or monthly post schedule containing ideas of things to write about. A content calendar is an easy way to make sure you post regularly, and will ensure that your posts are well-planned and interesting. Without a calendar, you’ll find it hard to write when you need to – and no content means no visitors!

Offer value

Facebook is a great way to advertise updates about your company, but don’t get carried away. People don’t want to read long and boring reports about your business’s performance. You need to create value by posting content that revolves around your business, such as product tips, sales events, demonstration videos and photos, while still being relevant and interesting to Facebook users. Be as creative as you wish, but the key is to write posts that give real value to your readers. This builds your credibility and reputation, and there’s a good chance you’ll get repeat visitors to your business page, as well as have readers share your posts to their own profiles.

Keep it short

Nowadays, businesses strive to get their content visible on Facebook’s news feed – and it can get very crowded. Most people tend to scan their news feed quickly and skip the lengthy posts. Facebook itself says that posts of between 100 and 250 characters get more engagement, and shorter and succinct posts are better received. So it’s important to keep your posts short and to the point.

Schedule posts

Facebook has a ‘schedule post’ function, which you can use to your advantage. If you’re feeling extra productive, and have created posts for an entire week, you can schedule them to post automatically at specified times. Scheduling posts help you maintain a consistent presence for your readers.

Want to learn how your business can benefit from a Facebook business page? Get in touch with us today and see how we can help.

This entry was posted in Internet – Facebook News & Tips and tagged , , , , ,

Create a social media strategy that works

Create a social media strategy that works

Are you tired of waffling around on social media in an attempt to boost business? Maybe you have accounts on LinkedIn, Twitter, Instagram, Reddit and more, but you seem to be making little progress. To make matters worse, you’ve gained less than 50 Facebook likes since starting out. What gives? Well, there are some sensible social media strategies that can pull you out of the trenches. Read on to learn how you can put them into action.

Undoubtedly, the most important strategy to use in your social media plan is…to have a strategy to begin with. Know how much time you can dedicate to social media, block out the hours to focus on it and don’t waste that time checking out friends’ vacation photos or celebrity twitter feeds.

If you don’t have a strategy, you’re going to waste time posting irrelevant updates that won’t engage with your audience. To help you plan an effective social media strategy, here are three crucial tips to get you off on the right foot.

Initially focus on the big three

Most social media strategy experts agree that the three platforms that generate the most business leads, engagement and brand exposure are Linkedin, Facebook and Twitter. When you’re getting started, your efforts should be primarily focused on these three. After you’ve gained followings here, then you can start forging paths into YouTube, Instagram, and Pinterest amongst others.

Post at prime exposure times

Studies have shown that around lunch and dinner time are ideal posting times (since everyone is uploading photos of their meals). As for which days, many marketers agree your posts are most likely to get noticed on Tuesdays and Thursdays. So these are the times to deliver those high-impact messages you’ve been randomly shooting out.

Find the value in your post

With a social media strategy, you should always be focused on selling your services, right? Wrong. Only 15% of your posts should concern news about your business and its products. The other 85% should focus on providing fun, valuable and timely content.

When you create a new post, you should ask yourself what’s in it for the customer. What do they get from reading it? Seriously, why is someone going to share your post or talk about your business unless it adds value to their life? Think about the posts you share personally. Do they provide value to your friends and family? We’re guessing the answer is yes.

For more tips on how a social media strategy can create buzz for your business, contact us today.

This entry was posted in General Articles B, Social Media and tagged brand exposure, Facebook, gain following, LinkedIn, Social Media, Tips, Twitter. Both comments and trackbacks are currently closed.