In the early ’90s Microsoft surveyed people on what they didn’t like about Windows 3.1. The most common answer was “Everything”, but more specifically a large percentage said they “Just didn’t know where to start.” So, they came up with the Start menu to give those people a leg up. They also licensed the Rolling Stones’ anthem Start Me Up for their ad campaign. That’s right… Windows 95 could make a make a grown man cry.
So what did Microsoft really pay The Rolling Stones to use “Start Me Up” as the soundtrack for the advertising campaign that launched Windows 95?
Since I was ever-so-slightly irritated by being forced to listen to an audio clip that accompanies the story to get the answer, I won’t make you do the same: Microsoft paid Mick and the boys about $3 million, according to Herbold.